Press Release

Monday 08 March 2004 – A brand new industry initiative has been set up to give busy bar, club, hotel and restaurant professionals their own members club and a superb Monday night rendez-vous in central London. The Soho Honey Club will launch on Monday 05 April at The Player and Milk & Honey in Soho, London.

The Soho Honey Club is a non-profit organisation established and operated for benefit of its members. Membership is by invitation only and applications are subject to approval by a Membership Committee of leading industry figures. Individual annual membership for the first 500 founding members costs just £35. Members will be entitled to a variety of benefits (see below).

The Honey Club is set to become the Monday night meeting place for busy, senior and successful professionals working in and around the hospitality industry - from general managers to journalists, DJs to designers, chefs to PRs and bartenders to brand managers.

Every Monday of every month members and their guests are invited to join fellow industry professionals for cocktails and conversation. Members will be entitled to great deals on some of the best drinks made with market-leading premium brands. Each month the Club will focus on a drinks category, brand portfolio or range of wines, beers and spirits. Full details of the deals available to members will be on-line later this month at www.hnyclb.com.

Our launch programme includes fantastic industry-only discounts on Tanqueray No. Ten gin, Ciroc vodka and Johnnie Walker Gold in April; Jack Daniels Single Barrel, Finlandia vodka and Woodford Reserve Kentucky bourbon in May; Miller’s Gin, 42 Below vodka and Compass Box Delicious Whiskies in June as well as Belvedere Luxury Polish Vodka, Havana Club Cuban Rum and Gran Centenario tequila throughout the summer.

“The Honey Club will provide a great night out and lots more besides for hard working professionals who contribute so much to making London one of the world’s greatest cities for bar, club, honel and restaurant culture,” says Dale DeGroff. “Whether members work here or are visiting the capital for research or industry events, The Honey Club will provide a base for some exceptional late night get-togethers and a forum for informed up-to-the-minute information on drinks and the hospitality industry in general.”

On the third or fourth Monday of each month, the Club will host and showcase a 'special' party or new product launch; such as frozen shots of Johnnie Walker Gold or exclusive new product previews like Miller’s Gin Westbourne Strength, Compass Box Monster or 42 Below’s Manuka Honey Vodka. Whatever is happening, we will feature it.